Cactus House Recording Studio branding, New Almaden CA (Copy)

Cactus House Recording Studio branding, New Almaden CA Cactus House is a boutique recording studio nestled in the hills of New Almaden. I developed the custom wordmark and color palette, aiming for something that felt warm and rooted. Analog in spirit without being retro for its own sake.

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" Bite Back " food waste campaign, concept work (Copy)

A speculative campaign built around the idea that food waste is a fight worth picking. The strategic hook was pairing confrontational messaging with illustration that's intentionally a little ugly. Characters with too much personality, produce that looks like it has opinions. That tension is deliberate: giving the food an awkward charm creates an emotional entry point that straight graphic design can't. When the viewer feels something for a lopsided strawberry, the message lands differently. Deliverables included print ads, social assets, and in-store signage concepts.

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Grainsong Artisan Bread, Ukiah CA, word mark and logos (Copy)

Grainsong Artisan Bread, Ukiah CA, word mark and logos Grainsong takes its name from the sounds a well-made loaf actually makes. The crackle and pop of a crust as it expands in the oven, the quiet song of the baking process itself. That musicality became the conceptual spine of the identity. The wordmark and logo suite translate that auditory quality into visual form, finding a rhythm in the letterforms and mark-making that echoes the process behind the product. The "G" logo utilizes musical whole note symbols as the base for it's form, further enlacing the musical ethos of the brand into the identity. The result is a brand that feels handmade without relying on the usual rustic shorthand

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Everyday nuisance rebranded as luxury, concept work (Copy)

Everyday nuisance rebranded as luxury, concept work

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" HALT " router product rendering (Copy)

" HALT " router product rendering

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The Tidewater Mushroom Co packaging design, Norfolk VA (Copy)

The Tidewater Mushroom Co packaging design, Norfolk VA

Tidewater Mushroom Co. produces small-batch functional mushroom tinctures out of Norfolk, VA, and needed packaging that could carry a lot at once: medicinal credibility, natural provenance, and the owner's personal Christian faith. I designed labels

Tidewater Mushroom Co. produces small-batch functional mushroom tinctures out of Norfolk, VA, and needed packaging that could carry a lot at once: medicinal credibility, natural provenance, and the owner's personal Christian faith. I designed labels across six SKUs, building a system with a unified shelf presence while giving each variety its own character. The faith element wasn't treated as decoration. The Chi-Rho and Alpha and Omega symbols were integrated into the visual framework as genuine anchors of the brand's identity, sitting alongside the botanical illustration work in a way that felt considered rather than applied. The packaging needed to work in a wellness retail context while still feeling like it meant something to the person who made it.

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Schagane-Richards wedding reception favors, 2025 (Copy)

Schagane-Richards wedding reception favors, 2025

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